We save people

from scary sales fears!



The Leadership and Training Studio is pleased to announce a Spring 2020 session of Sales School. This six-week event in Carmel, IN, will help you define the top competencies you need for business development, determine exactly what you sell and how to make money selling it, increase your confidence during the selling process, understand your customers personality profiles so you can tailor your sales to them, list the most important things to say (and not to say) during a sales meeting, sales call or sales experience, and determine how to grow your business through referrals and partnerships.  
It's time to register if you:  

  • Love the work you do, but struggle with creating a sales strategy.

  • Sell too many things for a discount or for FREE!

  • Are confused about who your audience is so you sell to everyone.

  • Need a specific plan and clear steps to develop your sales pitches.

  • Need to know how to price things for your market.

  • Get fearful during any kind of sales work or feel like you lack confidence. 

  • Have issues talking about money or budget with your clients.


Week 1: What skills do you need to kick the competition to the curb?

  • What entrepreneurial skills do you need to be successful? We will use a deck of competency cards and create a model of the most important competencies and specific tasks you need to hit your sales goals.

  • Then, we will answer the question: What is the entrepreneurial myth? How do you chart your course to be a practitioner and perform in sales? 

Week 2: What do you sell?

  • What do you offer to your customers? What do you sell to them?

  • How do people know about your business, but more importantly, how do they know exactly what you sell?

  • What is your offering list?

  • What is your pink spoon?

  • What is your well?

Week 3: How do you make money?

  • How do you make money based off of what you sell?

  • What money problems do you have? What are your hang-ups around money and the selling process? (This has nothing to do with how much money you have or you make!) 

  • How do you increase your confidence no matter how many years you have been selling?

  • Pricing = value. So, what is the value of what you sell?

  • How do you know if you are playing on the JV or the varsity team?

  • What problems do you actually solve with your product or service? Solve an emotional problem, first!

    • Internal

    • External

    • Philosophical

Week 4: Prep work for that sales meeting

  • Social media presence

  • Marketing

  • Elevator pitches

  • Differentiators

  • DiSC profiles

  • Pre pain points

  • Pattern interrupts

Week 5: Damn, you got a meeting or a client! Now what?

  • Listen, then share solutions, but don’t ever diagnose without listening

  • How to share solutions without educating

  • Sales pendulums

  • Sales reversals

  • How to grow pain

  • How to go for the no

  • How to address potential issues/presell problems

  • Make sure you pay the price for admission (once you are in the sales meeting)

  • Don’t show your belly button

Week 6: Now what?

  • Referrals

  • Partnerships and alignments

  • Solving problems we have as a team



Six weeks in January and February 2020

  • January 14

  • January 21

  • January 28

  • February 11

  • February 18

  • February 25

NEW Amenity center at Carmel City Center (near the Cake Bake Shop)
Carmel, IN

$399 per person 
ONLY $199 for each additional person from the same company  

Please don’t hesitate to reach out to us!  We look forward to hearing from you. 


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